Highway Road Sign Opportunities
Standard Rural Motorist Services
Standard Rural Motorist Service signs are directional signs for rural enterprises or organizations that provide front line motorist services or operate recreational/cultural facilities. The facility must be located outside the incorporated limits of an urban community and beyond the boundaries of a national, provincial or regional park.
Optional Rural Motorist Service
The Optional Signing Program provides an opportunity for the applicant to identify the name of an enterprise or organization and inform the motorist of the services/facilities that are available.
Point of Interest
The points of interest signs indicate a location that may be historic, scenic or scientific significance to the motoring public.
These classifications are:
Scientific - the point of interest is either of geological, geographical, or paleontological in nature.
Scenic - the point of interest includes points such as valleys, waterfalls, lakes, or rivers.
Historic - an old settlement/building or an important historic event which occurred in the location.
At the point of interest site, there must be a turn-out available so vehicles are able to pull over and view the site.
The Rest Area sign may be utilized for designated off-road locations to allow motorists to rest, change drivers, and/or check vehicle loads. Additional benefits for motorists are relief from extended travel periods, increased comfort and convenience, and locations for public agencies to communicate with travelers.
Tourism Area Gateway
A Tourism Gateway Area is an area of recreational/cultural interest for the motoring public. The Tourism Area Gateway signing provides an opportunity for the Tourism Area to have signs installed to assist visitors in locating the area and may identify some of the motorist services and/or recreational/cultural facilities available.
For more information on this signing opportunity contact the Traffic Guidance Office at: (306) 933-8319 or (306) 933-5672.
Tourism Information Radio
Tourism Information Radio is another means by which communities can promote the various attractions available in the community to potential visitors. Tourism Information Radio is not intended to compete with commercial radio stations, but rather be a public service for motorists.